Meet Mary...

She’s 38, recently divorced and mother to a 10-year old daughter.

She works long hours at an Ivy-League accounting firm where she heads up a high-flying team in a high-stress environment.

Mary hates how her body looks and feels and has been struggling to lose the 15lbs of ‘baby weight’ she gained during pregnancy ever since her daughter was born but to no avail.

Every time she loses a few pounds she seems to gain them back again fast… and with interest, not helped by the fact that she rarely manages to stick to any new diet or exercise plan beyond a few days (her recent record for adherence was just 9 days… if you don’t count the bar of chocolate she had on day 4 or the bottle of wine at the weekend… but she’d ‘been good’ so she deserved a ‘treat’, right?).

Mary’s biggest problem is that she’s just so tired, so stressed and so burned out that even the thought of starting even something that’ll be good for her, leads to feelings of burden and overwhelm that, right now she just can’t cope with.

The trouble is, it’s ALWAYS ‘right now’ so she’s NEVER really in the right place to start, let alone finish a program. Of course, her well-meaning friends, family and colleagues tell her to ‘just do it’, to ‘get going’ and that before she knows it she’ll be feeling great, especially once those exercise endorphins kick in and she starts seeing some changes on the scales, the tape measure and in the mirror.

They’re probably right, but she just can’t seem  to either get going or stay going long enough to get to the point where she’s feeling great or seeing results and, worst of all, every time she starts and then quits her attempts to get into shape and take control of her life she feels worse than ever.

Like a complete failure. Recently she’s started working with a new personal trainer, a lovely girl who comes highly recommended and really seems to know her stuff, but Mary just can’t seem to shake the feeling that her trainer (just like the 3 she’s had before) doesn’t really ‘get’ her.

Oh, she’s a wonderful motivator, full of smiles and good cheer, has a great attitude, helps Mary to set goals, holds her accountable and does all of the other ‘motivational stuff’ a trainer is supposed to do, but she never really seems to take into account just how hard even the smallest changes are for Mary to commit to and apply to her already busy, exhausting, stressful and overwhelmed life.

In fact, one of her favourite and often used lines when she and Mary are talking about her goals is “If you want something bad enough, you’ll do what it takes to get it” which translates in Mary’s ears as “you don’t really want it bad enough” and makes her feel like even more of a failure ever time she hears it. The thing is, she DOES want it.

She wants it BAD.

If you’ve been a fitness professional for even the shortest time, you’ll know Mary’s story intimately and, probably just like her trainer, you’ve experienced disappointment, frustration and maybe even outright annoyance at clients who just don’t seem to toe-the-line long enough to get results. And it’s not just those like Mary that you have to deal with, right?

What about:

You’ve got ‘that client’, I’m sure.

Loads of them, most probably.

Every trainer has.

And it’s DAMNED frustrating knowing that you are giving the people you care about your BEST tools and your BEST love and care… and STILL not getting through to them the way you want to– still not taking them to whatever ‘Promised Land’ they say they be taken to.

It’s a shame because you’ve spent a fortune on building up your knowledge, skills and abilities as a trainer, learning how to perform high level fitness, strength and postural assessments, you’ve studied all kinds of nutritional strategies and approaches and you’ve attended every kind of training and programming course out there from sandbags to medicine balls to kettlebells to olympic lifting and beyond.

You KNOW you’re good at what you do and you KNOW that what you do works… but you also know that despite (or perhaps because of) your immense technical knowledge, there are many, many people you seem unable to help in the longer term.

Yes, they all seem to get great results in the short term but get beyond 30-60 days and nearly all of them plateau, regress and stagnate.

Frustrating as hell, isn’t it?

After all, you got into this profession to help people and there’s nothing, Nothing, NOTHING so frustrating to a trainer as seeing someone NOT getting the help they need, right?

Trouble is, up to now, the approaches we’ve been using to try and get Mary (and the multitude of others like her) the results she desires have relied almost exclusively on goal setting and motivational techniques that are well intended yet oversimplified to the point of being ineffective and have no basis in the science of human behavioural change whatsoever.

Worse still, many of those approaches end up becoming downright HARMFUL to our clients over time.

Shocker, right? You might be thinking “That’s impossible! There’s no way that my motivation techniques could be harming my clients” and, you know, you may be right. Maybe YOUR clients are getting exactly what they need in order to help them maintain and grow their self-belief and self-esteem. Unfortunately though, for the vast majority, that’s not the case. Each poorly designed journey toward achieving a goal leads to increased likelihood of failure and each failure has an impact on self-esteem and self-belief to the degree that people start to give up before they even start with the knock-on effect of giving up being one of powerlessness and a belief that ‘this is just how it is and how it has to be’. People come to believe that they must just be too lazy, too weak-willed or just not want their results badly enough… …and unfortunately, many trainers come to believe the same. Both parties have got it wrong.

Sounds a bit weird when you first hear that, right? After all, we normally reserve the word ‘threat’ for when we’re in danger and  as personal trainers and fitness professionals we tend not to think of daily life as being particularly dangerous for ourselves or our clients. But we’re wrong! That threat, that danger is all around, all the time.

EVERY time a client tells you they feel overwhelmed they are speaking the language of threat.

EVERY time a client tells you that they are anxious  about something they are speaking the language of threat.

EVERY time a client tells you that they are stressed they are speaking the language  of threat.

And EVERY TIME a client is experiencing threat they respond to it in just one of three ways:

• Fight.
• Flight.
• Freeze

Sound familiar? It should! Most of your clients are likely exhibiting one, two or all three behaviours to you on a regular basis, alternating between outright fighting your advice, avoiding it, running away and ‘making excuses’ or getting stuck in ‘I’ll start Monday’ syndrome because they’re frozen. Once again, these clients aren’t lazy, they’re not weak-willed, they’re not deliberately setting out to self-sabotage, they’re simply reacting to threat (real or perceived makes no difference) in EXACTLY the way that the brain and central nervous system has been designed to.

Trouble is, most personal trainers aren’t even aware that the brain is trying to help, they’re not aware that the threat reactions are survival mechanisms that can’t be over-ridden easily and they’re certainly not aware that many of the exercise, dietary and lifestyle changes that they recommend actually PUSH their clients further INTO threat-based reaction and OUT OF rational, cognitive thought and behaviour change…

And that’s certainly not meant to point the finger of blame at the in-the-trenches fitpros out there. Most are doing the very best they can with the skillsets and tools that they’re been given. Trouble is the tools aren’t the right ones for the job and so the skills developed around their use don’t really make much of a difference. Not to the client and not to the coach who sees most of their efforts go to waste.

See, you can’t motivate a client out of threat.

It simply doesn’t work because the brain doesn’t work that way. And you can talk about ‘positive mindset’ all you want but that doesn’t matter during threat either because while under threat the part of the brain responsible for positive, rational and cognitive processes is shut down in favour of those parts of the brain responsible for survival. And so, instead of being directed, focused, motivated and inspired, clients feel threatened and… LOST. And let’s face it, no amount of ‘eat less, move more’ is going to get them back on track and neither is goal-setting, positive thinking or any of the other stuff our industry has tended to rely on for the last decade or so. If any of that worked it would have made a HUGE difference to a HUGE number of people by now, but the reality is that the number of people struggling with their weight, their health and their self-esteem is RISING, not falling, despite our best efforts at using what we’ve been trained to use. For the vast majority of people, personal training isn’t working to create lasting change… our clients are STILL lost. But…

 Imagine If You Had A MAP That Could Show You EXACTLY Why Your Clients Are Struggling, Stuck and Lost and EXACTLY What They Need To Do To Get Unstuck and Create AMAZING Results While Having And EXTRAORDINARY Experience…

 Imagine If That MAP Were Super-Simple To Read, Super-Simple To Understand And Super-Simple To Use With Your Clients So That You Could Get SUPER RESULTS Fast and Keep Them In The Long Term…

Over the 21 videos I’ll be sharing not only the time-tested and PROVEN coaching strategies and systems that I’ve been teaching to coaches for the last 8 years, but also including a TON of all-new coaching elements that I’ve never shared on my certifications before, making this a first in terms of both the location AND the content being shared.

I know this is an over-used term and one that’s often used to hype things up but honestly, the material I’m planning on sharing with my Seattle certification attendees will ‘blow them away’ with both the simplicity, the effectiveness and the impact it’ll have on not only their clients but on themselves and their businesses too!

Now, if you have any coaching skills or background whatsoever then you may think you already know all this ‘stuff’ but I promise you that even if you know it intellectually, you’re probably not doing the things that are being taught in this program in practical ways that truly connect with your clients at the deepest level. You see, coaching isn’t about simply hammering home instructions again and again or setting goals and the like. It’s got very little to do with any of the things that most trainers think it’s about.

The simple truth is, most of what personal trainers refer to as coaching really isn’t. That isn’t meant to be unkind or to be judgemental of trainers who are working their asses off to help their clients, it’s simply the reflection of a simple observation about what REAL coaching is.

MindMAP Coaching Is About Nothing Less Than Helping Your Clients To Dramatically Transform Their LIVES, Not Just their bodies

So here’s the deal; across 2 VERY intensive days I’ll be taking those who attend through a complete no-stone-unturned system of coaching that will help you to become a powerful centre of influence in the lives of your clients, helping to them to refine, define and align with the greatest version of the grandest vision they hold of what their lives could become.

In short, during these 2 days you will learn to become your clients most trusted advisor and most valuable asset on their journey to living the life of their dreams.

This goes WAY beyond a workout and WAY beyond a diet and not only impacts upon the lives of your clients but will impact upon YOURS too, I promise you.

Imagine waking up every single day KNOWING that you’re making a difference, KNOWING that you’re changing lives and KNOWING that your clients love and respect you for your contribution.

Imagine too, being paid every penny you’re worth… sounds good, right? It’ll rarely happen as a trainer but as a coach, as a GREAT coach, this is an everyday experience. I know… amazing, right?

So look, if you KNOW that you’re currently experiencing life as less than it could be, if you KNOW that your clients are getting far less from you than they could be, if you KNOW that your mojo is being stolen from you day by day and if you KNOW that you want more, SO much more, from your career and your life than you’ve had up til now then you’ll LOVE the MindMAP Coaching Certification Program and you’ll LOVE where it takes you in your client experience IMMEDIATELY after the program finishes. I mean that literally.

The very next day, your MindMAP skills will start serving you and your clients lives (and yours!) better.

And all you have to do to experience this amazing effect is attend… and do the work whilst attending, of course!

Well, of course, I have a bias and a vested interest in telling you that EVERYONE is a good fit for this program right? After all, I’m trying to fill out my course, but the reality of the matter is that I only want attendees who are going to come, learn and USE the material I teach to become truly AWESOME coaches and change their clients lives as a result.

But, you know, the certification isn’t just for trainers who are struggling (though of course, it’ll definitely help these trainers the most), the program goes way beyond struggles and goes to the very highest levels of performance and is especially helpful for those trainers and coaches who work with those people seeking that… ‘edge’, that’ll take them on to the next level.

And if you’re not a fitness professional and want to attend anyway?

Well, the program was originally built with fitpros in mind because I come from a fitpro background but the truth is, the MindMAP program is a multi-disciplinary approach that can be used for increasing performance in so many areas that I’ve been seeing attendances from more and more non-fitness people over the last few years and ALL have told the same story of success with their families, clients, patients, congregations and more…

In short, ANYONE who wants to gain greater levels of influence and connection can benefit from this certification, though of course, we’ve aimed it at those who plan to make a living from the skills we’ll be teaching. And a GREAT living at that!

So, What Do You Actually GET By Attending The MindMAP Coaching Certification?

Yes, you get a place at an incredible 2-days of intensive instruction and practice with yours truly and, of course you’ll get your manuals, slides and other resources that you can use to continue your study and practice afterwards, but you get a lot more than that!

So we reached that point where, I guess, you need to decide if gaining the knowledge, skills and abilities of a world-class coach are for you… or not. And this isn’t one of those situations where I’m going to pile on bonuses or discounts or any of that other stuff that goes on around fitness certifications. In short, I know the value of what I’ll be teaching you over these 2 days and I KNOW that once YOU start using it that things are going to change for you, your clients and your businesses… and fast! I’ve told you what the course is, what it isn’t, who it’s for, who it’s NOT for and what you’ll learn, what you’ll get and how you’ll benefit by attending. I pretty much think I’ve told you it all, no? So finally it’s comes down to price. I won’t do the whole ‘bonus and discount’ thing, it’s just not my style. Nor is the ‘if you only get 1 client’ thing either. So how about I just tell you the price and let YOU decide if transforming your career and your life is worth what I’m asking or not?